Resume

Experience

YMCA – Edison, NJ
Membership & Marketing Director                       June 2021 - Present

• Design and distribute marketing materials
• Increased social media engagement by >80% 
• Launched TikTok account resulting in 100K views in 3 months
• Manage and grow social media accounts
• Create ads on various platforms to promote the organization
• Lead a staff of 20 employees and manage an annual budget of over $500,000

Membership & Social Media Coordinator           May 2017 – June 2021

• Communicated with the Edison community regarding membership, finances and more daily
• Recruited the most members for six consecutive months
• Coordinated scheduling, programs, and events with YMCA members through Daxko database
• Regularly promoted the Edison YMCA to the local community on social media through original campaigns
• Launched #MemberMonday campaign that consistently resulted in the highest impressions on social media for the organization

Wakefern Food Corporation – Edison, NJ
Social Media Intern                                          Sept 2019 – Feb. 2020

• Worked alongside department during crisis communication situations
• Handled sensitive and confidential information regarding company updates and transitions
• Managed daily content for over 200 social media accounts
• Created press releases for internal employee portal

Education

Rutgers University - New Brunswick, NJ                                       January 2022
​Master’s Degree in Communication and Media                                    Summa Cum Laude
Specializing in Corporate Purpose & Social Impact                              GPA: 4.0
Rutgers University - New Brunswick, NJ                                       May 2020
B.A. in Communication                                                                    Cum Laude
Specializing in Strategic Public Communication & Public Relations         GPA: 3.688
​Minor: Digital Communication, Information and Media